A guide to private brokerage

Off-market property transactions were once only considered by a small group of individuals but buyers and sellers in the wider property market are now increasingly valuing the power of this approach.

This is evidenced by growing demand for Brown&Co’s private brokerage service with requests growing year-on-year as clients move away from conventional methods of buying and selling a wide range of properties.

Some clients have unique homes or are based in high demand locations, while others might have specific items, such as fine art, they want to protect. Then there are individuals with a high net worth or prefer anonymity who covet the privacy that a private sale allows.

There is also more interest from sellers who are attracted by the efficiency and speed of this approach and how it enables a property’s value to be preserved.

Others are lured to the private sales model because they want to avoid the impact of an open house and minimise stress of the selling process by limiting the number of people coming through their doors.

An off-market listing can provide peace of mind for a seller concerned about people knowing where they live and those who you don’t want to generate unwanted attention.

Lee Shuardson, Partner, says, "With every transaction we provide a tailored solution to a homeowner with customised marketing strategies and terms that suit a seller’s unique circumstances and property.

It is not just privacy and confidentiality that are guaranteed but we market properties to specific audiences who are ready to purchase, motivated buyers who are attracted to the reduced timescale from instruction to completion." 

"With every transaction we provide a tailored solution to a homeowner with customised marketing strategies and terms that suit a seller’s unique circumstances and property."
Lee Shuardson, Partner

The price premium for sellers can’t be overlooked either.

Henry Cockerton, Partner, says "We see properties that are in high demand or in exclusive locations often selling for higher prices off market because private sales prevent public price reductions and therefore help to maintain the true property value."

For more information, contact our residential team here.